It all started with a simple question: "Why can't timepieces be both functional and deeply personal?" Back in 2015, our founder, Alex, was frustrated with the lack of watches that truly reflected individuality. He’d spent years in the tech industry, where gadgets were everywhere—but nothing felt like his. So, he took a leap of faith. With a small workshop and a big dream, Watchory was born.
I remember the first prototype—it was far from perfect. The stitching on the strap was uneven, and the face was a little too bold. But when Alex wore it to a friend’s wedding, three people stopped him to ask where he got it. That’s when we knew: people crave watches that tell their story, not just the time.
Honestly? We think a watch should be more than a tool. It’s a companion for life’s moments—big and small. Whether you’re hiking a mountain or signing a deal, your watch should keep up without missing a beat. That’s why we obsess over:
And here’s the thing—we’re not about flashy gimmicks. If it doesn’t add real value, we won’t put it on your wrist.
Ever bought a watch that looked great online but felt cheap in person? Yeah, we’ve been there too. That disappointment is why we exist. Every piece we craft goes through ridiculous testing—rainstorms, accidental drops, even a few overly enthusiastic handshakes (thanks, Dad).
But it’s not just about toughness. Last year, a customer emailed us about wearing her watch during her daughter’s birth. "It’s now her first heirloom," she wrote. That’s the stuff that keeps us going.
We draw inspiration from everywhere—the precision of vintage engineering, the quiet confidence of a well-tailored suit, even the way sunlight hits a city skyline at golden hour. But our biggest muse? You.
Fun fact: Our best-selling design was inspired by a sketch from a 12-year-old fan. (We sent her the first one—she still wears it to school.) Because at the end of the day, time is personal. And so are we.
So, what’s your story? Let’s make a watch that tells it.
