Brand Boucheron has always remained true to its original philosophy-even while experiencing significant growth in recent years. By emphasizing innovation, originality, quality and value Boucheron has refined its vision to earn worldwide recognition. Contemporary optical design, unparallel craftsmanship, outstanding warranty, and superior customer care defines Boucheron. Boucheron has made the ascent from humble beginnings-a boutique optical design company-to its present position: a worldwide leader in affordable luxury eyewear. Boucheron uses state-of-the-art materials to craft their signature eyewear frames: premium cellulose acetate, ultra-lightweight titanium, and color-rich stainless steel. Boucheron lenses are constructed from impact-resistant prescription material and provide 100% UV protection. They're also scratch-resistant and coated with superhydrophobic and anti-reflective treatments at no additional cost. From the earliest design conversations, sophisticated eyewear brands such as Boucheron develops innovative designs that feature layers of depth through the finest materials in optical. This commitment to craftsmanship delivers unmatched quality and timeless style that transform glasses from pure function to coveted pieces.

"A Boucheron creation tells a story, that of the Maison and your own."

Founded in Paris in 1858 by Frédéric Boucheron, the eponymous Maison soon acquired fame as experts in precious stones and masters of savoir-faire in creating innovative jewellery and watches. In 1893, Boucheron was the first jeweller to open a boutique on the prestigious Place Vendôme. For more than 157 years the house has embodied excellence in jewellery, high jewellery and watchmaking. The house's creations and distinctive style enhance women and offer grace, light, strength and timelessness.

The Maison now offers new kind of jewels: high end sunglasses and optical frames translating the modernity and the excellence of Boucheron on the Eyewear category.

• Boucheron BC0035O 002 Optical Frame Men
• UPC: 889652070667